#MomCrush Monday: Meet Fiona Simmonds and Sana Clegg, Founders and CEO of PINKIE

momcrush monday fiona simmonds sana clegg pinkie
Fiona Simmonds and Sana Clegg, Founders of PINKIE

You’re both busy moms, mompreneurs, founders of Pinkie. What are your best time management tips?

We keep a detailed calendar of work and personal items that we share with each other. So, for example, if one of us has a school meeting, the other one can take an investor or editor call. Lots of shared calendars!


Between the both of you, you have 5 daughters!  Aside from being amazing mothers and friends, please share with us how it all started and how you both decided that you wanted to collaborate to build something together.

We met at our children’s preschool in NYC when our oldest daughters were 4 years old. We both knew the other was taking a “work break” while managing several young children. We always told each other if one of us ever had a great idea for a business, we should tell the other! One day at a shared friend’s holiday party in 2019, Fiona came up to me and said “I have that great idea…!” and Pinkie was born.


You realized there was a problem at hand, that there were no smaller-sized pads for tweens and teens starting their menstruating journeys – that every pad for teens was the same size as the adult pads!  Pinkie was born.  Why did you find this important and much needed for our tweens and teens?


Today’s young people want something that fits them. That is the ethos of Gen Z and Gen Alpha (children born in the 2010s and later). We wanted to offer our own daughters and all their peers a bespoke, perfect fitting, soft, chemical-free, organic pad that was not too bulky and diaper-like. It was also important to have this brand speak to them – not come in a neon green and pink package from our own teenage era – but a modern voice, with bold colors and a reliable source of comfort and information they can rely on during the prickly phase of puberty. We think we nailed it! 



Pinkie was created to address this generation’s menstruators pain points: comfort, preparedness, empowerment, sustainability, community and transparency.  This is incredibly powerful! Can you explain to our readers what this really means to you both?

momcrush monday fiona simmonds sana clegg pinkie
Pinkie pads are biodegradable and made with plant-based materials.

We wanted to create more than a pad brand. We wanted to create a puberty brand that could grow with each girl from the day she got her period to the day she felt confident, self-assured and in control of her female journey — wherever that may lead her. It was also important for us to offer fem care products that were good for the environment. Pinkie pads are biodegradable and made with plant-based materials. Our baggie wrappers are recyclable. Above all, we want to be honest, open and transparent to our customers and to the menstruator world: you can rely on us, we hear you, and we see you.


What is your favorite song lyric? Why?

“Man, I feel like a woman!” We love Shania’s female empowered mantra!

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