The Juggling Act: Amy Suzanne’s Journey of Building Her Business While Building Her Family

By Amy Suzanne

As a mom of six children, one who has Down syndrome, and the Founder + CEO of Pink Stork, a multi-million dollar company supporting women on their wellness journey to and through motherhood, my life is a delicate balancing act. Every day, I navigate the demands of entrepreneurship while ensuring that my family remains my top priority. Through relentless prioritization and intentional decision-making, I’ve learned invaluable lessons on building a business while nurturing a growing family.

When I first embarked on the path to building a business, I knew that success would require more than just a great idea—it would demand unwavering dedication and a willingness to make tough choices. With six children relying on me, including one with special needs, I quickly realized the importance of ruthlessly prioritizing my time. From the early morning hours spent strategizing for Pink Stork to the little moments I cherish with my family, every minute is carefully allocated to ensure that I can fulfill my responsibilities both as a businesswoman and as a mother.

Central to my approach is the concept of intentional decision-making. Just as I meticulously evaluate every business strategy, I apply the same level of scrutiny to my family life. From choosing the right therapies and support systems for my child with Down syndrome to selecting the most effective marketing channels for Pink Stork, every decision is made with purpose and foresight.

One of the most crucial lessons I’ve learned is the importance of aligning personal values with professional pursuits. For me, building Pink Stork isn’t just about profits—it’s about making a meaningful difference in the lives of women and families. By staying true to my mission of empowering mothers through wellness, I find fulfillment not only in my business achievements but also in the joy of nurturing my own family.

Through my journey, I’ve gleaned insights that I’m eager to share with fellow entrepreneurs who also seek to balance the demands of business and family life:

• Define Your Priorities: Take the time to reflect on what truly matters to you both personally and professionally. By clearly defining your priorities, you can make more informed decisions and allocate your time and resources accordingly.
• Set Boundaries: Establish clear boundaries between work and family time. Whether it’s designating specific hours for work or committing to unplugging completely during family moments, boundaries are essential for maintaining balance and preventing burnout.
• Delegate When You Can: Recognize that you can’t do it all alone. Delegate tasks within your business and enlist support in your personal life, whether it’s hiring childcare assistance or outsourcing non-essential business functions.
• Embrace Flexibility: Understand that flexibility is key to navigating the unpredictable nature of entrepreneurship and parenthood. Be prepared to adapt and adjust your plans as needed, knowing that unexpected challenges will inevitably arise.
• Prioritize Self-Care: Don’t forget to take care of yourself amidst the demands of building a business and raising a family. Nurture your physical, emotional, and mental well-being, as doing so will ultimately benefit both your personal and professional life.

In the end, my journey of building Pink Stork while raising a family is a testament to the power of determination, resilience, and unwavering commitment. By embracing intentional decision-making and prioritization, it’s possible to create a life that seamlessly integrates the pursuit of business success with the joys of family life, leaving a legacy that extends far beyond the boardroom.